Facebook acquire face-swapping App MSQRD
Good NEWS for Selfie Lovers from Facebook! Facebook acquire MSQRD.
Get ready to see more funny selfies.
Facebook acquired the company, behind one of the most popular apps in the App Store, Masquerade.
Masquerade’s app lets you cover playful, animated filters over your face with your cellphone’s selfie camera. The effects vary from Leonardo DiCaprio at the Oscars to a monkey, and they’re fun to play with. That you can record a video in the app or take a motionless photograph to share on different social networks.
The social network additionally plans to hold Masquerade operational as a standalone, free app, as good as integrating its technology into Fb. The effects join a line of inventive tools Fb has brought to its app already, like stickers, finger doodles, and photo filters.
Masquerade has been successful in its brief time on the App store. It has an Avg rating of 5 stars and has continuously stayed close the top of the App store’s charts, according to App Annie. It’ also available in Google Play on Android phones.
“At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance,” the couple-month-old-startup said in a blog post. “Now, we’re excited to join forces with facebook and bring the technological to even more individuals. Inside Facebook, we’re going to be able to reach persons at a scale like not ever before.”
“Masquerade has built a splendid app, MSQRD, with world-class imaging technology for video,” a Facebook spokesperson instructed Tech Insider. “We’re excited to welcome Masquerade to our workforce and proceed enhancing the FB video expertise.”
In an effort to remain relevant and compete with the likes of Snapchat, Facebook has splashed out some extra cash and purchased Masquerade, the company behind the popular face swapping app which is currently dominating the Apple App store. As its founder Mark Zuckerberg confirmed in the video below, the app allows you to replace your face with a filter or the the face of a celebrity or a friend.
Source: Facebook, Tech Insider